About Pro Links Sports

Leadership

Senior Team

Hollis Cavner

Co-Founder, Partner, CEO

Hollis has over 35 years experience in golf management and operations at over 100 professional events.

In 1993, he co-founded Pro Links Management Group (later named Pro Links Sports), which has grown into the country’s most dependable professional golf management company.
As a National Trustee for The First Tee, he was instrumental in launching The First Tee Mexico.
He has also launched numerous collegiate invitationals and international amateur events.
Hollis is a successful real estate and golf course developer having built a course designed by Arnold Palmer and Annika Sorenstam.
He also launched a professional catering company in 2019.

Hollis is Executive Director of: Valspar Championship, 3M Open, James Hardie Pro Football Hall of Fame Invitational, Sanford International, Simmons Bank Championship
Plus, was Executive Director of: Wells Fargo Championship, four (4) US Senior Opens and Director of Operations for two (2) US Opens

Tracy West

Co-Founder, Partner, EVP – PGA Tour Events

Tracy’s 35-plus years experience in golf tournament management is evident at every event she oversees.

Tracy is Tournament Director of Valspar Championship, Assistant Executive Director of 3M Open, and Executive Director of the Simmons Bank Championship.
Tracy was the Assistant Executive Director of former Wells Fargo Championship and senior leader at various former PGA Tour Champions and U.S. Senior Open events.
Accolades: “Businesswoman of the Year” by Tampa Bay Business Journal-Economic Development Category, No. 8 in Massachusetts Golf’s “20 Most Powerful Figures”, and Tampa Bay Business & Wealth “Women Who Win – Sports Category”.

Tracy’s Current & Previous Service: PGA Tour Tournament Advisory Council (TAC), PGA Tour Champions Tournament Assoc. Board, Tampa Bay Sports Commission, The First Tee of Tampa Bay, AMPLIFY Clearwater (Chamber of Commerce), Ruth Eckerd Performance Hall, Habitat for Humanity Tampa Bay Gulfside, plus numerous non-profit board service

Kenneth Kennerly

EVP – PGA Tour Champions

Ken was the long-time Executive Director of The Honda Classic.

He now oversees Pro Links Sports, PGA Tour Champions events including executive responsibilities as Co-Executive Director of James Hardie Pro Football Hall of Fame Invitational and Pro Links Sports executive liaison for the Sanford International.
Ken also focuses his 35-plus years tenured career on corporate business development and new events projects.

Ken’s Current & Previous Service: Palm Beach County Business Development Board, DISCOVER The Palm Beaches Tourism Board, Palm Beach County Sports Commission , American Junior Golf Association, The First Tee Florida’s Gold Coast, Chamber of Commerce of the Palm Beaches

Chad Evans

EVP – Business Development & International Affairs

Utilizing years of corporate knowledge to drive new sales, Chad manages current executive relationships and oversees the future of international events.

He has a long history working with large corporations from his Georgia insurance agency (AT&T, Wachovia, Insperity) and with Anheuser-Busch at Pro Links Digital Solutions.
Chad was instrumental in securing the PGA Tour’s World Golf Championship: Mexico, and creating The First Tee Mexico with Grupo Salinas.

Chad’s Current Service: GLIM MA Americas Board of Directors, IntelAssist (Philippines) Advisor, Tequesta Country Club Board Member